Food Junkies Podcast Ep. 248: Dr Guillaume de Lartigue – Memory and Food Cravings

Why do junk food cravings return even after weeks of abstinence? Dr. Vera Tarman speaks with Dr. Guillaume de Lartigue, whose research uncovers how the brain’s memory circuits drive food cravings. They explore hedonic vs. memory-cued hunger, the role of fats and sugars in addictive food memories, and how marketing, stress, and early exposure shape vulnerability—plus strategies for recovery.